Will has over 10 years of experience in the music business, leading teams in label management, music licensing, and music rights technologies. He currently oversees Audible Magic’s Account Management and Customer Success teams, managing key commercial and strategic relationships with rights holders, music distributors and aggregators, industry bodies, and digital platform partners. He ensures they maximise the value of Audible Magic’s best-in-class solutions across its product portfolio while also receiving white-glove technical support for their implementations.
Before joining Audible Magic, Will led music licensing and rights holder relations for the EMEA region at Songtradr. He has also managed record labels at MRC and overseen master and publishing catalogues at HHO Group, handling end-to-end music licensing, sync, royalty management, and content protection.
In addition to his professional roles, Will is passionate about supporting the next generation of music and tech professionals. He serves as a mentor for the Abbey Road Redd Incubator, BPI Grow London startup programme, London Black Founders Programme, and The University of Dauphine’s Bachelor’s in Economics and Management.
Before stepping into the world of music and rights tech, Will began his career as a session musician, playing Double Bass and Electric Bass Guitar. He has performed on prestigious stages and festivals worldwide, as well as in house bands across London.
He holds a BMus in Music from Goldsmiths, University of London, and an MBA from Cranfield School of Management.
