Christina began her professional career in copyright and media law as an in-house lawyer at a television station. She then spent several years in Salzburg working for the legal department of Red Bull Media House before becoming Head of Legal for Red Bull TV. Since 2016, she has worked for GEMA, overseeing Commercial & Partnerships for the Online and Broadcast line of business. This department generates significant revenue for GEMA members by licensing various formats, including traditional TV and radio, podcasts, audiobooks on demand, music NFTs, and national streaming and download platforms. Additionally, her team develops corresponding business and licensing strategies, including those for GEMA’s repertoire in GenAI models.
