In advertising, music isn’t just background — it’s the emotional engine of a story, the element that sticks with you long after the screen fades to black. This panel dives deep into the creative process behind music selection for ads, bringing together voices from the front lines: a music supervisor, a commercial film director, and a creative director from an ad agency.
Together, they’ll unpack the nuanced, sometimes chaotic, and always thrilling process of finding the track — from moodboards and references to late-night last-minute swaps. How does a creative team interpret a brand’s vision through sound? What makes a piece of music truly “work” in a campaign? And how do you balance artistry with commercial objectives?
Expect real-world anecdotes, spot-on campaign breakdowns, and a candid look at the beautiful friction between music, visuals, and messaging. This isn’t a panel about licensing rules — it’s about taste, intuition, and gut decisions in the search for sonic magic.
