In a world where the ways we discover and consume music are constantly evolving, radio remains a vital — though ever-changing — player. Rather than mourning its decline, the conversation will focus on what radio has been, what it is today, and what it has the potential to become for those seeking new music and trusted guides. We’ll explore how podcasting, while making it harder to build direct relationships with listeners, also opens new doors to audiences that might otherwise be out of reach.
The discussion will also highlight why, despite the rise of on-demand formats, radio continues to be an important platform for artists — not only as a way to reach new listeners, but as a space where musical discovery is curated with passion and expertise. Alongside reflections on the changing role of radio, we’ll share practical tips for artists looking to break into radio playlists and feature in shows, and reveal how radio producers and hosts are seeking out new music today.
