Central and Eastern Europe is no longer merely a sales market – it is increasingly attracting the attention of international booking agencies. Is the growing trend of signing Eastern European artists – who hold strong positions in their domestic markets – a signpost for the industry’s future? What qualities and achievements are now essential for an artist from our region to gain traction with global players?
This panel will also explore shifts in the touring cycles of established artists. Are traditional models evolving in response to new economic and technological realities? And how are increasing monopolization and consolidation among major agencies shaping the careers of both seasoned performers and emerging talents breaking onto the global stage?
