Introduction & Presentation
European music export has often been seen as valuable, but rarely measured in a systematic way.
In a rapidly changing ecosystem shaped by digitisation and globalisation, we now ask: can we, and should we, measure the export of European music?
We will briefly present a new indicator framework developed by Open Music Europe, based on the Social-Ecological Systems Framework (SESF) and the UNESCO Framework for Cultural Statistics (2025).
This methodology offers a fresh perspective on mapping the music sector’s value creation, beyond traditional statistics.
Workshop: Building Indicators Together
Participants will work together to:
- Identify key aspects of music export
- Brainstorm ideas for measurable indicators.
- Discuss the challenges of translating intuition into evidence.
The session aims to test and refine a new methodology with the direct input of music sector professionals.
